I help product teams solve problems so that they can build the right software for their customers

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Product Strategy and Design Consultant

Hi there — I'm Carlos Perez, owner of Practical Blend. I have unique experiences in designing, developing and marketing products. My strategy is to be practical about everything I recommend to help your product team and company succeed. Let me help you identify your core audience, improve your product team's internal processes or make product recommendations. See my list of services below.

Product Strategy and Design Services

Product Audits

I will review your existing products to identify gaps and opportunities to better solve your customers' problems. From user experience review to feature additions or improvements.

Product Marketing

You've built a great product, but need guidance in marketing it effectively. I'll help you develop a plan and execute it to market your products to the right audience.

Product Discovery

Whether it's just an idea, or an existing product, I will work with you to make your product vision a reality from ideation to implementation plans.

User Insights through Analytics

I will make recommendations on how to extract more data from your existing users to help you guide product decisions, as well as marketing and sales efforts.

Product Building Processes

I will review your existing processes and make recommendations to better integrate all aspects of the product building process including design, development and marketing.

Brand Review

Does your brand's voice match that of your product? It's a common area where new businesses struggle. I will help you deliver a consistent message through all customer interaction points.


I've worked on a wide range of products, from strategic planning through to execution. See examples of my previous projects here.

Brands I've worked with

Let's Talk

Want to discuss how I can help your product team? Get in touch by filling out the form below and we'll talk!

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